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Other links at E-Commerce > News and Media > Journals |
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Knowledge@Wharton
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Business insights, information and research from the Wharton School at the University of Pennsylvania. Sources include papers that analyze current trends in 14 different areas of business. [Some content requires free registration]
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eMarketect
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eMarketect is an online publication offering technology review, operational advise, market data, competitive intelligence and opinion forums.
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Electronicmarkets (EM)
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Published since 1991 the EM journal reports on the principal developments and the latest trends in Electronic Commerce and Markets.
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Journal of Interactive Marketing
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The areas addressed include: the strategic use of information and information technology as corporate assets, the analysis of interactive databases, network-based communications, customer and managerial behavior in interactive environments,the evolution of interactive institutions, the design and testing of interactive marketing decisions
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