Journal of Interactive Marketing
Link ID 243180
Title Journal of Interactive Marketing
Url http://www.interscience.wiley.com/jpages/1094-9968
Description The areas addressed include: the strategic use of information and information technology as corporate assets, the analysis of interactive databases, network-based communications, customer and managerial behavior in interactive environments,the evolution of interactive institutions, the design and testing of interactive marketing decisions
Category E-Commerce > News and Media > Journals
Keywords
Date Jul 19, 2006
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