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Journal of Interactive Marketing
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| Link ID |
243180 |
| Title |
Journal of Interactive Marketing |
| Url |
http://www.interscience.wiley.com/jpages/1094-9968 |
| Description |
The areas addressed include: the strategic use of information and information technology as corporate assets, the analysis of interactive databases, network-based communications, customer and managerial behavior in interactive environments,the evolution of interactive institutions, the design and testing of interactive marketing decisions |
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| Date |
Jul 19, 2006 |
| Contact Name |
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| Email |
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Electronicmarkets (EM) Journal
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EM is a multidisciplinary journal whose audience of 3,000 readers worldwide, includes: scientists/scholars with an interest in the relationship between information technology, new forms of commerce, and social change; policy and decision-makers in government, industry and education; managers concerned with the effects of the electronic commerce revolution, organizations and society.
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eMarketect
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eMarketect is an online publication offering technology review, operational advise, market data, competitive intelligence and opinion forums.
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Knowledge@Wharton
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Business insights, information and research from the Wharton School at the University of Pennsylvania. Sources include papers that analyze current trends in 14 different areas of business. [Some content requires free registration]
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| 5. |
Electronicmarkets (EM)
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Published since 1991 the EM journal reports on the principal developments and the latest trends in Electronic Commerce and Markets.
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